Join the media revolution And be seen globally

Thousands of companies already promote themselves on the World Wide Web (or Web for short). Some of the benefits they enjoy include:

• More affordable than magazine advertising
• Cost-effective for brochures and catalogues
• Ideal for mail-order: continuous 24-hour availability

The Web is similar to Teletext services on television, but is delivered to people via their computer screens. As you can see from this Web page, text and picture quality are closer to that found in a magazine, and it can deliver more information more quickly than Teletext. And just as you don't need a television to put information on Teletext, you don't need a computer to put your literature on the Web. That's where we can help.

How much does this all cost?

Costs depend on whether you want the Web's equivalent of low cost photocopies, or professionally produced full colour "glossy" brochures. In general, the cost of one or more Web pages depend several factors, including: (A) The number of pages you want (B) The length of each page (C) The number of images (D) The time to design each page (E) Whether you want your own Web site with its own "Web address" (ie www.yourname.com).

A Web page costs from £25 to £200 (depending amount of work involved, and the amount of graphic design). A Web site with your own Web address costs from £100 to £25,000, once again depending on the level of sophistication. Please look at the Web pages and sites of some of our existing customers here.

What we will do for you

• Send us your existing printed material, such as a flier, advertisement or catalogue, and we'll start by re-typing it into our computers.
• If you've already prepared literature on a computer, send it to us on a diskette, or electronically via email. It will save us time and you money. We can read both PC and Macintosh diskettes, and most word processing formats. If you're unsure, give us a call.
• If you have pictures, diagrams or illustrations that you would like to include, we'll use a device called a scanner to read them into our computer. Please bear in mind that pictures are handled more slowly than text on the Web. You're better off using text wherever possible, or having them incorporated into your material as an option the reader can then select.
• Once we have your text and pictures on our computer, we set about the technical process of editing and developing them into a format suitable for the World Wide Web. It's like a cross between desktop publishing and programming.
• If you're displaying more than a couple of pages on the Internet, then we'll build 'links' into your document to help readers move around it. These appear as highlighted or underlined text that a reader selects. For example, a link may read 'How to Order', and selecting it takes the reader to another document that gives them the relevant information.
• Different people reading your Web pages may see slightly differently styles and layout. For example, one person may choose to read your material on a long thin page, and someone else on a short wide page. One reader may see your headlines in one style, and someone else in another. We'll make sure that your pages look good no matter what kind of system your customers are using.
• When we're done, we'll send you copies of your electronic pages for approval.
• When you're happy, we send your Web pages electronically to a computer site connected to the Internet 24 hours a day. As soon as we've finished, they're instantly available to anyone in the world with World Wide Web access.
• To help people find your information on the Web, we'll make announcements on a number of computers around the world.
• Your pages on the Web are given a unique ID called an address or URL (short for Uniform Resource Locator). Publishing it in your adverts will let people quickly find your pages. For example, if you want to find out more about our company, take a look at our Web pages at: http://www.knowledge.co.uk

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  Your questions answered

  Q. What advantages does the Internet have over conventional media?

  It's less expensive because you don't have to print tens of thousands of copies.

  • You're not restricted to small printing spaces, so even catalogues are affordable.
  • It costs very little to maintain your Internet pages from month to month.
  • Around the clock and worldwide coverage is standard.
  • Colour pictures are available at much lower costs than in a magazine.

  Q. So my company will be seen by millions of people?

  Maybe. The Web is like the classified ads section of a newspaper. If a person is looking for a car, they just turn to the motoring section. The Internet doesn't have sections as such, but it does have a massive index. We'll make sure you're included in the relevant index.

  Q. What kind of literature can I put on the World Wide Web?

  Almost anything you can print, you can put on the Internet.

  • Fliers, catalogues, brochures.
  • Directions to your office.
  • Electronic business cards.

  Q. How can I get access to the Internet myself?

  You need several things to access the Internet yourself:

  • A computer such as a PC or Mac.
  • A modem, a device that allows a computer to communicate down a standard telephone line.
  • Software that lets you look at pages on the World Wide Web (called a Web Browser), and perhaps some software to let you send email.
  • A subscription to an Internet provider. This is a company that you dial up via your modem, which then connects you to the Internet.
  • If you want to put your own information on the Web, you may further have to rent disk space, and learn how to prepare documents using the appropriate format.

  Q. Can I choose the address of my Web site?

  If your company is called Star, the address of your pages could be:

  • http://www.knowledge.co.uk/star/
  • http://www.star-ltd.co.uk

  (Subject to availability)

  Q. Can I have as little as one page on the Web for my own personal use.

  Yes. No job too small!

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  Knowledge Computing
  33 Reginald Street, Derby DE23 8FR. United Kingdom
  Tel: 01332 265566. International tel: +44 1332 265566.
  Fax: O87O l67 l95l. International fax: +44 87O l67 l95l.
  Email: mail@knowledge.co.uk
  World Wide Web: http://www.knowledge.co.uk

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  Produced by Knowledge Computing.